Exactly 100 years ago, on August 15, 1914, Paul Rand was born - an outstanding American art director and designer.
Rand's influence on the design industry is enormous. Thanks to his work in the field of advertising and graphics, the designer's profession became significant and valuable for business, designers ceased to be perceived as ordinary designers. He was one of the first commercial designers in the states who accepted, practiced and distributed the Swiss style.
There is an opinion that the concept of corporate style was invented by him. He did not just come up with a logo, but also additional visual solutions that support him and called it "design philosophy."
Paul Rand became famous for working on the logos of large companies. Among his clients are IBM, UPS, Enron, Morningstar, Westinghouse, ABC, and Steve Jobs NeXT project.
Steve Jobs, having founded the company "NeXT", came for the logo to Rand. It is significant that when Jobs asked to develop several options and show him, Paul refused. He said something like this: No. I will solve your problem, and for this you will pay me money. If you need options, then contact another person.
It is said that Rand's royalty for this logo was $ 100,000. An unthinkable amount for the mid-80's, but it is justified for the work of the 70-year-old maestro of graphic design.
Here is a fragment of an interview with Steve Jobs, in which he talks about Rand:
As a creative heritage, Rand left behind hundreds of works and three books, one of which, "Design: Form and Chaos" translated into Russian. Paul Rand died in 1996, at the age of 82 years. It is noteworthy that he did not stop working until the very end.